Meshfire FAQ

  • What is Meshfire?

    Meshfire is a task-based system that enables teams to collaborate as they engage in social media marketing and community management. It currently works with the Twitter platform.

  • What is Meshfire’s social media philosophy?

    Meshfire believes social media has to come from human activity to be genuine. Thus, it automates only tasks that are truly automatable or best done by a machine to create a faster workflow for your team, and creates an environment that amplifies your real voice -- and your ability to listen closely to your audience.

  • What’s the relationship between Twitter accounts and Meshfire accounts?

    Meshfire uses Twitter accounts for several key purposes, for example, managing how you log in to Meshfire itself, associating Twitter handles with missions, and associating Twitter handles with team member roles. In short, your Meshfire account may be linked to several different Twitter accounts used in different capacities. To see these links, choose User Settings from the top left dropdown menu.

  • What is a Meshfire mission?

    A mission in Meshfire is a set of social media goals tied to a Twitter handle (the “mission brand handle”). The goals might be around a marketing campaign, an event, a way to seek feedback from your fans, or whatever social media promotion you might be running.

  • What can team members do in a mission?

    A team member can have one of three roles: Admin: all rights, including editing mission settings and approve tweets. Author: can write tweets and send tweets. Contributor: can monitor, write tweets but not send them.

  • What is a Meshfire task?

    A task, in the form of a "card" on the screen, is the fundamental unit of social media action in Meshfire. It represents a to-do item (to respond to someone, follow someone, block someone, etc.). When you look at existing tweets, such as those you can see in the Inbox view, you can quickly create a task card based on it by clicking on the icon at the bottom right of the tweet that looks like a plus sign.

  • Who is Ember?

    Ember is Meshfire’s intelligent agent. Even if you’re the only human team member on a mission, Ember is always there to help you! She suggests tasks related to following and blocking people, and she can also assign tasks to balance the load across team members if there’s more than one of you. Ember is really good at detecting spammers, and she also finds great people you should consider engaging with.

  • What are the Inbox and Outbox views?

    The Inbox shows tweets sent to your timeline, mentions of you, and direct messages sent to and from your Twitter account. The Outbox shows tweets you have sent, tweets you have scheduled for future deliver, and tweets that require approval.

  • What can I do while looking at a tweet?

    While looking at a tweet in the Timeline or Mentions heading of your Inbox, you can reply, retweet, like, or create a task card for the tweet. While looking at a tweet in the Sent heading of your Outbox, you can do all these same actions, and also delete the tweet. While looking at a direct message conversation, you can reply to the most recent message. Access the icons for these actions by hovering over the lower right corner of the tweet.

  • What is the Trending view?

    The Trending view shows what topics are trending among the people your mission brand handle follows, over the past 15 minutes, hour, 4 hours, or day. If you click on a topic, the relevant tweets will show to the right. When you see interesting content, it’s a great opportunity to create some tasks out of those tweets.

  • What is the All Missions page?

    This is where you can see a dashboard of all the Meshfire missions you’re a team member of. Use this page to see at glance which mission metrics are doing great and which need extra attention and higher prioritization.

  • What is the Tracking view?

    The Tracking view enables you to track mission-specific search terms as they appear in Twitter timelines.

  • How do I create an account in Meshfire and log in?

    You create your Meshfire account the first time you “social sign-in” through your Twitter account. You control the settings for your Meshfire account from the Settings menu, available from the dropdown at the top left. You log in thereafter by using “social sign-in” through Twitter each time.

  • How do I access Meshfire missions?

    Once logged in to Meshfire, you can access all the missions of which you’re a team member. If you previously created a mission or were invited to be a team member of someone else’s mission, you can access it by clicking on All Missions from the dropdown at the top left. To create your own mission, select New Mission… from the dropdown.

  • How do I create and begin managing missions?

    There are two ways. Either way, be sure you know the password for the Twitter handle you want to associate with your mission. New to Meshfire without ever having logged in? Create your Meshfire account simply by logging in the first time through your individual Twitter handle. You’ll be walked through a process to create a default mission for you individually. Now choose New Mission… from the upper left dropdown menu. You’ll be taken to the Your Missions page and asked to choose a mission title and link the desired handle to the mission. You’re now the owner of that mission and can configure it how you like, invite team members in various roles, and get engaging with that community right away. (If you don’t want the individual mission that was initially created, you can always delete it by going to All Missions and clicking on its trashcan icon.) Already created your Meshfire account by logging in with a mission brand handle? If you started using Meshfire by creating an account directly on the basis of the mission brand handle, then the first mission you created is ready for social media prime time! If you want to access this mission from your individual Twitter handle, just use the Mission Settings page to invite yourself as a team member, log out of Meshfire, and use the special link that was emailed to you to log back in under your individual handle. If you look at your User Settings, you’ll see that both your individual Twitter handle and the mission brand handle are linked to your Meshfire account. You can go to New Mission… to add more missions anytime.

  • How do tasks get assigned?

    You can assign mission tasks to different team members manually, or on a mission-specific basis you can let Ember help you by distributing unassigned tasks to various team members.

  • How do I decide whether to follow someone?

    When deciding whether to follow someone mentioned on a task card, you can look at more than just the information on the card. If Ember made the recommendation, you can hover over the “?” icon to see her reasoning. You can also click on the person’s profile picture; this will pop up a window where you can see the person’s Twitter bio, a sample of their recent timeline, their Klout score, etc. If the person looks worth following, you can click on the Follow button in the Bio view of the popup, or the follow icon on the task card.

  • How do I manage Meshfire email notifications?

    You can optionally get a daily or weekly email notification from Ember to let you know what’s going on in Twitter-land that's relevant to each of the missions you're on. You can set this option In your account settings.

  • How do I connect Meshfire to third-party applications?

    From the Edit Mission page, you can link up various third-party apps so that they’ll work in concert with Meshfire. For example, you can hook up bitly, feedly, and Flickr. If you connect Flickr, photos that you upload to your configured photo sets will turn into task cards so that you can consider tweeting them.

  • How can I protect the security of my Meshfire account?

    Often, Twitter handles used in a mission brand role are “shared”: several people know the password. If you’ve linked such a handle to your Meshfire account, you can protect yourself by disabling login into your account through that handle. You can do this on the User Settings page by clicking on the to-do list icon next to the linked handle and choosing the “Disable login…” option. With login disabled, the only way to access your Meshfire account is by logging in with one of the remaining still-enabled handles. For example, let’s say the company that makes Duff Beer has a @DuffBeerCo handle and has given the password for this handle to its three social media team members, @LarryDuff, @MoeDuff, and @CurlyDuff. @LarryDuff is the one who initially linked @DuffBeerCo to his Meshfire account and made it a mission brand handle. So he’ll see it listed in his User Settings page. On this page, he can disable Moe and Curly (and anyone else) from getting access to his Meshfire account through @DuffBeerCo.